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Disease Claims
Language stating or implying that a product diagnoses, prevents, treats, mitigates or cures a disease.
treats arthritisprevents diabetesreduces inflammationClaim pattern index LIB
Health claim
risk library.
Learn which words, promises and page-level signals deserve closer review before publishing.
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Outcome Promises
Definite or strongly implied improvements that may need competent and reliable scientific support.
speeds recoveryrestores mobilityclinically proven◎03
Structure/Function Wording
Body-function language whose context, evidence, product category and required disclosures still matter.
supports energymaintains wellnesspromotes sleep“04
Health Testimonial Claims
Customer stories that may communicate health claims the marketer could not state directly.
my pain disappearedreplaced my medicationworked in two days≈05
Implied Health Claims
Images, headings and surrounding copy that may create a stronger health message than the literal words.
doctor imagerybefore and afterdisease-focused SEOi06
Approval Language
Statements that may overstate what registration, manufacturing status or an FDA disclaimer means.
FDA approvedFDA certifiedfully compliant